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1

Success factors in a CRM strategy: technology is not all

Cambra-Fierro, Jesús Juan, Centeno, Edgar, Olavarria, Ana, Vazquez-Carrasco, Rosario

Journal:

Journal of Strategic Marketing

Year:

2016

Language:

english

File:

PDF, 1.29 MB

english, 2016

2

Notions for the successful management of the supply chain: learning with Carrefour in Spain and Carrefour in China

Cambra‐Fierro, Jesús, Ruiz‐Benítez, Rocío

Journal:

Supply Chain Management

Year:

2011

Language:

english

File:

PDF, 87 KB

english, 2011

3

Managing Complaints to Improve Customer Profitability

Cambra-Fierro, Jesus, Melero, Iguacel, Sese, F. Javier

Journal:

Journal of Retailing

Year:

2015

Language:

english

File:

PDF, 1.14 MB

english, 2015

4

Managing supply chain in the context of SMEs: a collaborative and customized partnership with the suppliers as the key for success

Bordonaba‐Juste, Victoria, Cambra‐Fierro, Jesús J.

Journal:

Supply Chain Management

Year:

2009

Language:

english

File:

PDF, 271 KB

english, 2009

5

Taking advantage of disruptive innovation through changes in value networks: insights from the space industry

Pérez, Lourdes, Dos Santos Paulino, Victor, Cambra-Fierro, Jesus

Journal:

Supply Chain Management

Year:

2017

Language:

english

File:

PDF, 751 KB

english, 2017

6

The interplay between SME owner-managers and the brand-as-a-person

Centeno, Edgar, Cambra-Fierro, Jesus, Vazquez-Carrasco, Rosario, Hart, Susan J., Dinnie, Keith

Journal:

Journal of Product & Brand Management

Year:

2019

Language:

english

File:

PDF, 344 KB

english, 2019

7

Customer engagement: Innovation in non-technical marketing processes

Cambra-Fierro, Jesús J, Melero-Polo, Iguacel, Vázquez-Carrasco, Rosario

Journal:

Innovation Management Policy & Practice

Year:

2013

Language:

english

File:

PDF, 240 KB

english, 2013

8

Sustainable business practices in Spain: a two‐case study

Svensson, Göran, Cambra‐Fierro, Jesús, Ruiz‐Benítez, Rocío

Journal:

European Business Review

Year:

2011

Language:

english

File:

PDF, 193 KB

english, 2011

9

Creating satisfaction in the demand‐supply chain: the buyers' perspective

Cambra‐Fierro, Jesús J., Polo‐Redondo, Yolanda

Journal:

Supply Chain Management

Year:

2008

Language:

english

File:

PDF, 284 KB

english, 2008

10

“Towards a co-creation framework in the retail banking services industry: Do demographics influence?”

Cambra-Fierro, Jesús, Pérez, Lourdes, Grott, Emily

Journal:

Journal of Retailing and Consumer Services

Year:

2017

Language:

english

File:

PDF, 522 KB

english, 2017

11

Complaint-handling as antecedent of customer engagement: do consumer characteristics matter?

Cambra-Fierro, Jesus, Melero-Polo, Iguacel

Journal:

Marketing Intelligence & Planning

Year:

2017

Language:

english

File:

PDF, 680 KB

english, 2017

12

Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico

Olavarría-Jaraba, Ana, Cambra-Fierro, Jesús J., Centeno, Edgar, Vázquez-Carrasco, Rosario

Journal:

Journal of Retailing and Consumer Services

Year:

2018

Language:

english

File:

PDF, 374 KB

english, 2018

13

A thematic exploration of human brands: literature review and agenda for future research

Osorio, Maria Lucila, Centeno, Edgar, Cambra-Fierro, Jesus

Journal:

Journal of Product & Brand Management

Year:

2020

File:

PDF, 369 KB

2020

14

Advantages of intermodal logistics platforms: insights from a Spanish platform

Cambra‐Fierro, Jesus, Ruiz‐Benitez, Rocio

Journal:

Supply Chain Management

Year:

2009

Language:

english

File:

PDF, 62 KB

english, 2009

15

Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context

Jesús Cambra-Fierro, Susan Hart and Yolanda Polo-Redondo

Journal:

Journal of Business Ethics

Year:

2008

Language:

english

File:

PDF, 2.09 MB

english, 2008

16

A relational approach of the supply function: an extension to the new ventures phenomenon in the small and medium enterprise (SME) context

Cambra-Fierro, Jesús, Polo-Redondo, Yolanda

Journal:

Journal of Strategic Marketing

Year:

2009

Language:

english

File:

PDF, 210 KB

english, 2009

17

Learning to work in asymmetric relationships: insights from the computer software industry

Pérez, Lourdes, Cambra-Fierro, Jesús

Journal:

Supply Chain Management

Year:

2015

Language:

english

File:

PDF, 359 KB

english, 2015

18

Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study

Yolanda Polo-Redondo, Jesús Cambra-Fierro

Journal:

Industrial Marketing Management

Year:

2008

Language:

english

File:

PDF, 355 KB

english, 2008

19

Analysis of the moderating role of the gender variable in service recovery processes

Cambra-Fierro, Jesús, Berbel-Pineda, Juan M., Ruiz-Benítez, Rocío, Vázquez-Carrasco, Rosario

Journal:

Journal of Retailing and Consumer Services

Year:

2013

Language:

english

File:

PDF, 436 KB

english, 2013

20

Educational level as moderating element of long-term orientation of supply relationships

Redondo, Yolanda Polo, Cambra Fierro, Jesús J.

Journal:

Journal of Marketing Management

Year:

2008

Language:

english

File:

PDF, 279 KB

english, 2008

21

Moderating effect of type of product exchanged in long‐term orientation of firm‐supplier relationships: an empirical study

Polo Redondo, Yolanda, Cambra Fierro, Jesús J.

Journal:

Journal of Product & Brand Management

Year:

2005

Language:

english

File:

PDF, 234 KB

english, 2005

22

Moderating Effect of Relationship Life Cycle in Long-Term Orientation of Firm-Supplier Relationships

Redondo, Yolanda Polo, Fierro, Jesús J. Cambra

Journal:

Journal of Global Marketing

Year:

2006

Language:

english

File:

PDF, 785 KB

english, 2006

23

Students' self‐evaluation and reflection (part 2): an empirical study

Cambra‐Fierro, Jesus, Cambra‐Berdún, Jesus

Journal:

Education + Training

Year:

2007

Language:

english

File:

PDF, 185 KB

english, 2007

24

Uneven partners: managing the power balance

Pérez, Lourdes, Cambra-Fierro, Jesús J.

Journal:

Journal of Business Strategy

Year:

2015

Language:

english

File:

PDF, 182 KB

english, 2015

25

Online Customer-Initiated Contacts and The Development of Profitable Relationships

Cambra-Fierro, Jesús, Melero, Iguácel, Javier Sese, F.

Journal:

Electronic Commerce Research and Applications

Year:

2017

Language:

english

File:

PDF, 867 KB

english, 2017

26

Analyzing relationship quality and its contribution to consumer relationship proneness

Olavarría-Jaraba, Ana, Cambra-Fierro, Jesús J., Centeno, Edgar, Vázquez-Carrasco, Rosario

Journal:

Service Business

Year:

2018

Language:

english

File:

PDF, 464 KB

english, 2018

27

Customer value co-creation over the relationship life cycle

Cambra-Fierro, Jesus, Melero-Polo, Iguacel, Sese, F. Javier

Journal:

Journal of Service Theory and Practice

Year:

2018

Language:

english

File:

PDF, 274 KB

english, 2018

28

“How does customer perception of salespeople influence the relationship? A study in an emerging economy”

Arditto, Luis, Cambra-Fierro, Jesús J., Fuentes-Blasco, María, Jaraba, Ana Olavarría, Vázquez-Carrasco, Rosario

Journal:

Journal of Retailing and Consumer Services

Year:

2019

Language:

english

File:

PDF, 508 KB

english, 2019

29

Relevance of salespeople profiles: an analysis in an emerging economy

Arditto, Luis, Cambra-Fierro, Jesus, OlavarrÃa, Ana, Vazquez-Carrasco, Rosario

Journal:

Marketing Intelligence & Planning

Year:

2020

File:

PDF, 235 KB

2020

30

Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference concepts

Jesús Cambra-Berdún, Jesús J. Cambra-Fierro

Journal:

International Review on Public and Nonprofit Marketing

Year:

2006

Language:

english

File:

PDF, 241 KB

english, 2006

31

The Influence of an Organisation’s Corporate Values on Employees Personal Buying Behaviour

Jesús Cambra-Fierro, Yolanda Polo-Redondo, Alan Wilson

Journal:

Journal of Business Ethics

Year:

2008

Language:

english

File:

PDF, 143 KB

english, 2008

32

Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context

Jesús Cambra-Fierro, Susan Hart, Yolanda Polo-Redondo

Journal:

Journal of Business Ethics

Year:

2008

Language:

english

File:

PDF, 135 KB

english, 2008

33

Market and learning orientation in times of turbulence: relevance questioned? An analysis using a multi-case study

Jesús J. Cambra-Fierro, Susan Hart, Yolanda Polo-Redondo, Ana Fuster-Mur

Journal:

Quality & Quantity

Year:

2012

Language:

english

File:

PDF, 212 KB

english, 2012

34

Análisis de los procesos de recuperación del servicio en el sector de telefonía móvil

Jesús J. Cambra Fierro, Juan M. Berbel Pineda, Rocío Ruiz Benítez, Rosario Vázquez Carrasco

Journal:

Cuadernos de Economía y Dirección de la Empresa

Year:

2011

File:

PDF, 297 KB

2011

35

G. Armstrong, P. Kotler, M. Harker, y R. Brennan

Jesús J. Cambra Fierro

Journal:

Cuadernos de Economía y Dirección de la Empresa

Year:

2010

Language:

spanish

File:

PDF, 48 KB

spanish, 2010

36

Importance of company size in long‐term orientation of supply function: an empirical research

Polo Redondo, Yolanda, Cambra Fierro, Jesús J.

Journal:

Journal of Business & Industrial Marketing

Year:

2007

Language:

english

File:

PDF, 182 KB

english, 2007

37

Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks

Cambra‐Fierro, Jesús, Florin, Juan, Perez, Lourdes, Whitelock, Jeryl

Journal:

Management Decision

Year:

2011

Language:

english

File:

PDF, 162 KB

english, 2011

38

Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes

Cambra-Fierro, Jesús, Melero-Polo, Iguácel, Sese, Javier

Journal:

Service Business

Year:

2015

Language:

english

File:

PDF, 362 KB

english, 2015

39

From dissatisfied customers to evangelists of the firm: A study of the Spanish mobile service sector

Cambra Fierro, Jesús, Melero Polo, Iguácel, Sesé Oliván, F. Javier

Journal:

BRQ Business Research Quarterly

Year:

2014

Language:

english

File:

PDF, 1.08 MB

english, 2014

40

EL TAMAÑO EMPRESARIAL Y LA IMPORTANCIA DEL SUMINISTRO COMO CONDICIONANTES EN LA GENERACIÓN DE RELACIONES A LARGO PLAZO CON EMPRESAS PROVEEDORAS*

Fierro, Jesús J. Cambra, Redondo, Yolanda Polo

Journal:

Revista Española de Investigación en Marketing ESIC

Year:

2012

File:

PDF, 431 KB

2012

41

The Influence of an Organisation's Corporate Values on Employees Personal Buying Behaviour

Jesús Cambra-Fierro, Yolanda Polo-Redondo and Alan Wilson

Journal:

Journal of Business Ethics

Year:

2008

Language:

english

File:

PDF, 1.80 MB

english, 2008

42

The Long-Term Orientation of Firm-Suppliers Relationships

Redondo, Yolanda Polo, Cambra Fierro, Jesús J.

Journal:

Journal of Food Products Marketing

Year:

2006

Language:

english

File:

PDF, 739 KB

english, 2006

43

Looking for performance: How innovation and strategy may affect market orientation models

Cambra-Fierro, Jesús J, Hart, Susan, Mur, Ana Fuster, Redondo, Yolanda Polo

Journal:

Innovation Management Policy & Practice

Year:

2011

Language:

english

File:

PDF, 260 KB

english, 2011

44

The role of school and university teachers as part‐time marketers

Cambra‐Fierro, Jesús, Cambra‐Berdún, Jesús

Journal:

Marketing Intelligence & Planning

Year:

2008

Language:

english

File:

PDF, 199 KB

english, 2008

45

When do firms implement corporate social responsibility? A study of the Spanish construction and real-estate sector

Cambra-Fierro, Jesus, Wilson, Alan, Polo-Redondo, Yolanda, Fuster-Mur, Ana, Lopez-Perez, Maria Eugenia

Journal:

Journal of Management & Organization

Year:

2013

Language:

english

File:

PDF, 360 KB

english, 2013

46

Can complaint-handling efforts promote customer engagement?

Cambra-Fierro, Jesús, Melero-Polo, Iguácel, Javier Sese, F.

Journal:

Service Business

Year:

2016

Language:

english

File:

PDF, 630 KB

english, 2016

47

Gastritis enfisematosa, eficacia del tratamiento con antibioterapia precoz

Zamora Elson, Monica, Labarta Monzón, Lorenzo, Escos Orta, Jesús, Cambra Fierro, Pilar, Vernal Monteverde, Vanesa, Seron Arbeloa, Carlos

Journal:

Gastroenterología y Hepatología

Year:

2015

File:

PDF, 1.12 MB

2015

48

“Are multichannel customers really more valuable? An analysis of banking services”

Cambra-Fierro, Jesús, Kamakura, Wagner A., Melero-Polo, Iguacel, Javier Sese, F.

Journal:

International Journal of Research in Marketing

Year:

2016

Language:

english

File:

PDF, 551 KB

english, 2016

49

Value generation in B2B contexts: the SMEs’ perspective

Pérez, Lourdes, Cambra-Fierro, Jesús

Journal:

European Business Review

Year:

2015

Language:

english

File:

PDF, 194 KB

english, 2015

50

Post‐satisfaction factors affecting the long‐term orientation of supply relationships

Cambra‐Fierro, Jesús J., Polo‐Redondo, Yolanda

Journal:

Journal of Business & Industrial Marketing

Year:

2011

Language:

english

File:

PDF, 270 KB

english, 2011

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